Luther Thie || Creative Director
Avenue A | Razorfish

Client: WaMu
While I was Creative Director Media Creative at Avenue A | Razorfish (12/06 - 1/08), I led the building of the new WaMu brand online. This included the very successful "Friendly Banner" campaign that gives "banner" personality, wit and contextual awareness. The Banner talks to the viewer in the WaMu voice, offering witty remarks pertaining to it being a banner online in the web space, financial-lite advice and talking up WaMu's great products.

Sugar Network Takeovers (Jan - Mar 2008)
The Sugar Network is a celebrity gossip, pop news, shopping and social site with a largely female user base. WaMu partnered with the Sugar network (popsugar.com) during their finance section launch to blanket the site with over 80 Friendly banners for three months, including 3 weeks of roadblock takeovers, advertorials on the Savvy Sugar Money page (savvysugar.com) and sponsored gifts for the TeamSugar social section.

Click-through Portfolio Sampling of other WaMu Digital Advertising